Why Specialize in the Senior Market?
The senior real estate market represents one of the most significant opportunities in today's industry—but it requires specialized knowledge, ethical expertise, and genuine understanding to serve this population effectively.
The opportunity is unprecedented, the challenge is real, the solution is specialization
78 Million
Baby Boomers Making Housing Decisions
$68 Trillion
In Wealth Transfer Creating Opportunities
90%
Seniors Prefer to Age in Place
30%
Solo-Agers requiring different support
Comprehensive 8-Course Curriculum
Designed by industry experts, delivered by certified professionals, approved for Florida CE credits
Foundation Courses
1. Understanding the Senior Market
3h
Establish the foundations—demographics, motivations, and challenges.
Demographic trends, unique motivations, common challenges, and market opportunity identification.
Key Takeaways:
Why seniors make decisions differently and how to adapt your approach
Market segments within the senior population and their distinct needs
Economic factors driving senior housing decisions
Geographic trends in senior relocation and aging in place
2. Senior Housing Options
3h
Evaluate the variety of housing choices available to aging adults
Aging-in-place vs. relocation frameworks, housing continuum, universal design principles.
Key Takeaways:
Complete understanding of senior housing continuum
How to help clients make objective housing decisions
Accessibility features that enhance marketability
Modification vs. relocation decision criteria
Core Professional Skills
3. Financial and Legal Considerations for Seniors
4h
Navigate the financial options and aspects of buying or selling in the senior years
Reverse mortgage products, traditional financing, tax implications, estate planning coordination, and asset protection strategies.
Key Takeaways:
When and how to discuss reverse mortgages appropriately
Tax strategies that benefit senior clients
How real estate decisions impact overall financial planning
Professional referral network development
4. Legal and Ethical Aspects
Equip agents with knowledge to handle sensitive issues responsibly
3h
Capacity considerations, power of attorney situations, family dynamics, disclosure requirements, and ethical frameworks.
Key Takeaways:
How to recognize and respond to capacity concerns appropriately
Legal protections for both clients and agents
Professional boundaries that protect everyone involved
Documentation strategies that prevent problem
5. Communication and Empathy
2h
Soft skills that make working with seniors effective and respectful
Age-appropriate communication strategies, multi-generational family dynamics, and trust-building techniques.
Key Takeaways:
Communication techniques that build trust and understanding
How to facilitate family meetings and decision-making sessions
Conflict resolution strategies for family disagreements
Professional presentation that instills confidence
Specialized Services
6. Transition and Downsizing Support
3h
Address the logistical and emotional aspects of senior transitions with empathy and understanding
Emotional aspects of transitions, downsizing strategies, moving coordination, and resource management for complex moves.
Key Takeaways:
Comprehensive downsizing coordination skills
Professional referral network for transition services
Emotional support strategies that help rather than enable
Timeline management for complex transitions
7. Marketing and Business Development
3h
How to grow your business professionally and ethically within the senior niche
Ethical marketing strategies, community outreach, referral development, and professional positioning as a senior specialist.
Key Takeaways:
Marketing strategies that build trust rather than exploit vulnerability
Professional network development for ongoing referrals
Brand positioning that attracts ideal senior client
Systems for maintaining long-term client relationships
Professional Development
8. Certifications and Continuing Education
2h
The playbook for ongoing learning, professional development, associations, organizations and resources
Professional certification programs, industry associations, ongoing education requirements, and personal development planning.
Key Takeaways:
Comprehensive professional development roadmap
Understanding of available certifications and their ROl
Professional network and association strategy
Systems for ongoing learning and improvement
Learning Formats and Options
Choose the format that best fits your learning style and schedule
Most Flexible
Individual Courses
$89-$149
Perfect for testing the waters or addressing specific knowledge gaps
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Online self-paced learning
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Instructor support
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Immediate CE credits
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Lifetime access to materials
Best Value
Complete Certificate Program
$899 ($1,192 value)
Comprehensive expertise development and maximum value
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All 8 courses included
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Bonus materials & resources
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Professional completion certificate
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Quarterly group coaching calls
Most Interactive
Live Workshop Intensive (Coming Soon)
Interactive learning with immediate application and networking
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2-day intensive format
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Hands-on practice & role-playing
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Networking sessions
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All materials & meals included
Meet Your Instructor: Kristine Hansen
Why Learn from Kristine?
Real-World Experience:
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35+ years in construction, real estate, and senior services
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Personal experience as both aging individual and adult child helper
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Hundreds of successful senior client transactions and consultations
Professional Credentials:
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Florida Real Estate Broker/ School Owner
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Florida Real Estate Instructor License
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Senior Real Estate Specialist (SRES)
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Certified Aging-in-Place Specialist (CAPS)
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Certified Probate Specialist
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Founding member of The Senior Home Coach™ movement
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Co-Chair SWFL National Aging in Place Council (NAIPC)
Teaching Excellence:
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Developer of comprehensive senior specialist curriculum
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Regular speaker at industry conferences and events
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Contributor to real estate publications and professional development programs
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Real Estate Education Association (REEA)
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Gold Standard Instructor (GSI)
Founder of Aging Possibilities™ | Senior Home Coach™ | CAPS | SRES | Broker | Instructor
"I did come away learning quite a bit, while enjoying Kristine's fun atmosphere as well. She is truly a great instructor... I recommend her in a heartbeat for anyone needing Real Estate education regardless of class"
- Kara H., Realtor
"I have gotten so much out of Kristine courses - she does an amazing job! I left with a tons of lead generation ideas & motivation"
- Jami, Realtor
"Love, Love, Love Kristine! Great instructor! Smart as a whip and makes the courses very fun. She explained the material effectively and accurately, motivates you through real-life examples and with enthusiasm, and demonstrated exceptional knowledge."
- Monika S., Real Estate Sales Associate
Ready to Become a Senior Real Estate Specialist?
The senior market is growing. Your choice: General agent or trusted specialist?
Call (239) 280-7301 info@agingpossibilities.com